Evaluation of an Advertising Campaign
In order to run any successful advertisement, the concerned team must have and follow the motto, vision, and mission of the firm or business entity (Armstrong, 2006). In simple words, advertisements represent the purpose and objectives of a given business organization. A business like Tom Ford seeks to implement its business sustainability and profitability drive…
Zeus Banking Malware
Also known as Zbot, Zeus is a malware toolkit that steals the banking information of unsuspecting end-users. The Trojan horse uses the browser keystroke logging and form filling to gather the information. Introduced in 2007, the program’s source code was distributed to the public domain. This made it possible for hackers around the world to…
Investment Project
Twenty first century has brought people the investment alternatives, which were formerly reserved for the wealthy individuals only. With the course of time, the traditional investment vehicles have been modernized. Today, all the financial alternatives are divided into three broad categories: financial assets, real assets, and speculative assets. Financial assets are special claims such as…
Ethical Theories in Business
The greatest goal of a company is to maximize profit. For this reason, utilizing the ethical theory of egoism comes in handy. The theory propagates that the actions of an individual or business are oriented by personal gain. The criteria of what makes something good or bad is based on whether it satisfies ones desires….
Employee Empowerment in a Business Setting
Employee empowerment is a widespread initiative that recognizes the fact that employees are human beings. An employee deserves an appropriate environment to feel free and open to individual ideas and others from outside. This, eventually, accords the employee responsibility and substantial control over their performance and quality of work, which is motivational to them. When…